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Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. Wikipedia
Originally published: 2004
Authors: Renée Mauborgne and W. Chan Kim
Genre: Business Management
ISBN: 1-59139-619-0 ISBN 978-1-62527-449-6 (expanded edition)
Pages: 240 pp, 287 pp (expanded edition)
A blue ocean describes an entrepreneur's dream: an unexplored market, without any competition, allowing innovators to create and introduce new products that ...
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